Archive of Social Media Blogs by Aliza Sherman
  • Fostering Community on Facebook
    Facebook builds community through dialogue. Businesses thrive by actively engaging, setting guidelines, and providing valuable content for organic growth.... more
  • Social Media Trends for 2024
    2024 social media trends: Focus on a primary platform, personalize LinkedIn, emphasize Reels on Instagram/Facebook, explore Threads, utilize long-form content, creative storytelling, caption videos, and consider premium content with pay-gated models. Adaptation and audience understanding remain cruc... more
  • Using Alternative Social Networks
    Diversify strategy with Yelp, NextDoor, Reddit, Discord, Quora, and Substack. Tailor to target markets and adapt for effective brand promotion.... more
  • 10 Ways to Use Pinterest for Business
    Leverage Pinterest for business success! Learn 10 strategic ways, from content sharing to advertising, to engage your target audience, boost traffic, and maximize social media impact.... more
  • 5 Smartphone Apps to Enhance Social Media Marketing
    Maximizing Social Media Impact: Explore the top apps for marketers. From native networks to design tools, boost efficiency and creativity on the go.... more
  • Optimizing Your YouTube Channel
    Elevate Your YouTube Presence: Learn to Optimize with Clear Setup, Playlist Organization, and Choose Maintenance Strategies for Effective Social Media Marketing. Boost Visibility and Engagement.... more
  • 5 Features of Successful Online Communities
    Key Features for Successful Online Communities: Purpose, Focus, Guidelines, Monitoring, and Moderation. Learn how to foster and manage thriving online communities to enhance your brand.... more
  • Threads versus Twitter (Now Called X)
    Amid Twitter’s rebranding to ’X’ by Elon Musk, the social media landscape shifts, creating ambiguity. Business owners face a shifting social media landscape, necessitating careful consideration.... more
  • 4 Ways to Grow Your Instagram Following
    Increase your Instagram following organically with customer invites, interaction, a unique aesthetic, and varied content like Reels and Stories. Avoid buying followers for genuine engagement and growth.... more
  • Enhancing Your LinkedIn Company Page
    There are many reasons to have a Linkedin Page for your business. Learn how to promote your company with the features of Linkedin described in this article.... more
  • Creating Seasonal Social Media Campaigns
    Boost engagements on your posts by publishing content to your social media based on popular seasonal themes. Here are some ideas.... more
  • Best Practices for Social Media-Driven Customer Service
    Responding to your customer’s needs, turning negative experiences into positive ones is the main goal of social media-based customer service. Here are some ideas on how to use it.... more
  • Using Location-Based Social Media Marketing
    Use location-based marketing as a direct marketing strategy. It allows a mobile device's location to distribute content or services associated with a particular place. Here are some tips for using it.... more
  • Revisiting Facebook Groups
    Facebook Groups provides more opportunities and features that can help you strengthen your relationship with your customers. Learn how to build your community.... more
  • How to Create a Meme for Social Media
    A meme is potentially more powerful than an image alone or a graphic with a quote on it. It is the combination of the image and words. Learn how to use memes as one of your marketing tools.... more
  • 5 Tips for Better Pinterest Pins
    There are many ways to enhance your Pinterest pins. Here are 5 tips to improve your pins.... more
  • Establishing Your Social Media Community Guidelines
    Community guidelines for social media help set the stage for kinder conversations and behaviors from your followers. Give your users a clearer understanding of what is appropriate. Here’s how.... more
  • Is TikTok or Snapchat Good for Your Business?
    There are several opportunities to use both TikTok and Snapchat. However, there are challenges in using either. Doyour homework and get familiar with the platforms. Learn more.... more
  • 10 Social Media Marketing "Hacks"
    Social Media Marketing Hacks can help you attract more attention, grow a following and improve your posts. Here are 10 ideas for utilizing hacks.... more
  • Best Practices for Reels and Stories
    Increase the visibility of your content by producing and publishing more Reels and Stories. Learn the differences on how to use them.... more
  • 10 Ways to Use QR Codes for Social Media Marketing
    QR codes can be a useful, creative way of driving traffic to web-based destinations. Here are some ways to use QR codes for marketing efforts.... more
  • 3 Reasons LinkedIn Premium May Be Worth the Money
    Social Media tools can help you connect with potential customers and vendors. Here are some reasons why LinkedIn Premium may be right for your business.... more
  • 5 Random Handy Social Media Apps
    Create more opportunities for interaction and engagement. Connect with your audience in new ways and track your efforts. Check out these 5 apps to add to your social media toolkit!... more
  • 4 Ways You Can Still Use Twitter
    There have been ownership, policy and feature changes at Twitter. Learn why a presence on Twitter may be beneficial for your business.... more
  • 5 Social Media Marketing Tools You Need
    There are a number of activities involved in social media marketing and corresponding tools that can make those tasks easier. Here are 5 types of tools you may need.... more
  • 5 Social Media Trends to Watch in 2023
    “Trendspotting” is a part of social media marketing. Here are five social media trends that may have an impact on how you market your company on social networks... more
  • Marketing and Advertising on TikTok
    TikTok can provide an array of advertising tools for your business. Learn what these advertising tools are and how to use them.... more
  • The Facebook/Instagram Connection
    Understanding how Instagram and Facebook are connected and how they differ can help you leverage their combined tools to streamline your social media marketing efforts.... more
  • 5 Ways to Grow Your Social Media Following
    When it comes to cultivating your social media following, think quality over quantity. Connect with real people who act instead of acquiring empty numbers. Here are some ways to do that.... more
  • Creating Effective Pinterest Pins
    Pinterest is different from other social networks so don’t use "one size fits all"! What makes an effective pin on Pinterest? Here are some things that can start you off on the right track... more
  • Enhancing Social Media Video
    If you’re looking to use online video for the first time or trying to freshen up your approach to video for your social media channels, here are some things you can try.... more
  • Using Influencers for Social Media Marketing
    A Social Media Influencer is someone who has built a loyal following in social media.  Learn how to tap into their creativity and interests to help market your products.... more
  • Freshening Up Your LinkedIn Marketing
    Be more proactive in leveraging your Linkedin Profile. Here are some ideas for making it more attractive and appealing to help you make more connections.... more
  • Planning and Creating TikToks
    If you are looking to reach Gen Z and Millennials, TikTok could be the right place for you to market your product or service. Here are some things to consider.... more
  • 3 Ways to Use Twitter Spaces
    Twitter Spaces can help your company attract attention and followers as well as build your brand and reputation. Here are some ideas.... more
  • Understanding NFTs for Your Business
    Learn what a Non-Fungible Token (NFT) is and how you might use it in your own marketing efforts.... more
  • Getting to Know the New Facebook Page Experience
    Facebook has made changes to your Facebook Page. Re-acquaint yourself with the features to help you adapt your marketing practices.... more
  • 4 Offline Marketing Ideas Using Social Media
    Lead people to your online website and social networks in your print, advertising campaigns and event. Here are 4 offline marketing tactics.... more
  • 5 Ways to Use TikTok or Reels for Your Business
    Leverage short, dynamic videos with catchy soundtracks to promote your business, products or services. Learn how TikTok or Reels can help.... more
  • 10 Basics of Social Media Marketing
    Here are 10 items you should be thinking about when engaging your social media following. Knowing the fundamentals of social media marketing is a good starting point toward engaging your audience.... more
  • Integrating Pinterest into Your Social Media Routine
    Pinterest is less on socializing and connecting and more on inspiring and planning. It may seem challenging at first. Here are some ways to approach Pinterest.... more
  • 5 Must Have Apps for Social Media Marketing Success
    There are many tools you can use for social media marketing. Here is a list of 5 apps that may suit your needs and your budget.... more
  • 3 Tips for Better Engagement on Instagram
    Story Stickers, Carousel Posts and Sharable Memes are features Instagram offers to help your brand stand out. Here are some suggestions for using them to attract more attention.... more
  • 5 Social Media Marketing Tactics to Avoid
    Know the potential drawbacks of certain social media marketing practices. Here are some you should be cautious about.... more
  • 4 Ways to Get Business Leads on LinkedIn
    LinkedIn provides features that encourage networking and lead generation. Here are some ways the tools work. Knowing how you use them can mean more fruitful leads to grow your business.... more
  • Picking the Right Social Networks for Your Business
    Not every social network is right for every business. Understanding who uses which network and how they use it is important to knowing where you should be focusing your social media marketing efforts.... more
  • 4 Twitter Features You Should Be Using
    Twitter continues to roll out new features that your business may benefit from. Explore the features that serve your clients and that may allow you to generate revenue directly from Twitter.... more
  • 3 Ways to Better Manage Facebook and Instagram
    Link your Instagram account to Facebook and expand your audience on both platforms. Facebook’s business suite of tools helps you create, manage, monitor, and measure your posts on both accounts.... more