Podcasting Revisited for Social Media MarketingWith Amazon recently investing in a podcasting company, the popularity of podcasts continues to grow. Podcasting can be an effective marketing and communications tool for any small business. Podcasts integrate nicely as multimedia content for social media marketing. Before you start podcasting, there are several things to consider: the type of podcast; the platform or platforms you’ll use; the format of the podcast and general content and style; and frequency and length.
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