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Facebook Launches Resources for App Businesses

Facebook Launches Resources for App Businesses

Facebook recently announced the launch of new information and resources for app businesses aimed at helping them monetize and grow. Those using Facebook’s Audience Network now have access to insights, strategies, and trends at the main Audience Network Hub.

"The world of app monetization is changing faster than ever," Facebook said in the announcement. "From the rise of app bidding to the importance of using a hybrid monetization strategy, it’s essential to stay on top of the latest trends in app business growth."

The site features information about growing a user base and using a hybrid monetization model, as well as "expansive" resources, which the company says will be updated frequently.

The site includes gaming app monetization guides, which let app owners learn how to tap into new sources of revenue, better monetize users, and expand globally. It also includes learning tools like a new monetization glossary and a "Blueprint" course on monetizing with Facebook Audience Network. Facebook has other courses on various business-focused subjects under the Blueprint banner.

Facebook Audience Network users can also check out success stories from other developers who have grown their app businesses using features like bidding, rewarded video, hybrid monetization strategies, etc.

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Image via Facebook

Businesses can also find guidance on app bidding, which Facebook says is "the future of monetization." The resource will explain how this works and how you can integrate it into your own app business.

Facebook2

Image via Facebook

All Audience Network publishers are actually required to migrate their iOS apps to bidding by March 31. This was announced last October. Since then, Facebook has also announced the same for Android apps by September 31. App publishers must use bidding to continue monetizing with Facebook Audience Network.

The company claims app bidding leads to better efficiency and revenue, and creates a "fair and efficient" ad ecosystem.

"App bidding removes the burden of maintaining waterfalls, so your team can focus on matters more important to your business," the company says.

The "waterfall" method is how publishers have sold ad inventory in the past, with ad servers making calls to a list of ad networks to offer impressions to preferred buyers first. This leads to suppression of ROI, according to the company, an issue that the bidding model fixes.

With bidding, each demand source bids in an open, real-time auction. Facebook says this means more competition among ad buyers and better prices. Bidding also makes it easier to add more demand sources to help increase competition with "minimal effect on latency."

Facebook has reportedly indicated that the plan was always to move toward bidding-only, but the plan became accelerated as a result of privacy changes from Apple, regarding its identifier for advertisers. advertisers.1

As the ecosystem transitions to the bidding model, many businesses will no doubt have questions about practices and need tips on how to best proceed, so Facebook’s new collection of tools and resources should prove helpful throughout the year’s adjustment period.

1https://www.adexchanger.com/mobile/facebook-accelerates-plans-to-go-bidding-only-for-audience-network-due-to-coming-idfa-changes/

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