PR Resources for Your Small Business
Utilize the many different PR resources to help build your business.
Associations:
Council of Public Relations Firms
Consisting of nearly 100 of America’s leading public relations firms, CPRF’s mission is to advance the business of public relations by building its value as a strategic business tool, setting industry standards, helping member firms manage successful and profitable businesses, and promoting the benefits of a career in public relations.
Public Relations Society of America
With nearly 20,000 members, PRSA is the world’s largest organization for public relations professionals. Its primary objectives are to advance the public relations profession’s standards and provide members with professional development opportunities through continuing education programs, information exchange forums, and research projects conducted on the national and local levels.
International Association of Business Communicators
A professional network of 14,000 members in 70 companies, IABC focuses on internal communications within organizations (business, government, non-profit, etc.) and some external relations.
International Public Relations Association
International network of public relations pioneers from nearly one hundred countries.
Institute for Public Relations
IPR is focused on the science beneath the art of public relations. It exists to expand and document public relations’ intellectual foundations and make this knowledge available and useful to all practitioners, educators, researchers, and the corporate/institutional clients they serve.
The National Council for Marketing & Public Relations
NCMPR is the only organization representing marketing and PR professionals at community, technical, and junior colleges.
National Investor Relations Institute
A professional association of corporate officers and investor relations consultants responsible for communication among corporate management, the investing public, and the financial community.
Public Affairs Council
The Council is the leading association for public affairs professionals.
Radio Talk Show Hosts Association
Tools and resources for radio and TV hosts.
National Association of Broadcasters
An association of personnel within 1,700 television stations in the United States.
Newspaper Association of America
An association of 2,000 major newspapers in the United States.
Books:
Public Relations: The Complete Guide, by Joe Marconi. (South-Western Educational Pub, 2004)
ISBN: 0324203047
The New Rules of Marketing & PR (John Wiley & Sons, 2011), by David Meerman Scott
ISBN-10:1118488768
Think Public Relations, (Pearson, 2013) by Dennis L. Wilcox, Glen T. Cameron, Bryan H. Reber, Jae-Hwa Shin
ISBN-13: 978-0205857258
Public Relations Kit for Dummies, by Eric Yaverbaum, Robert Bly. (For Dummies, 2001)
ISBN: 0764552775
Crystallizing Public Opinion, by Edward L. Bernays
ISBN: 978-19354392-6-4
Full Frontal PR: Building Buzz About Your Business, Your Product, or You, by Richard Laermer. (Bloomberg Press, 2004)
ISBN: 1576601811
Press Releases Are Not a PR Strategy: An Executive’s Guide to Public Relations, by Linda B. Vandevrede (VandeVrede Public Relations, LLC, 2005)
ISBN: 0976252708
PR!, by Stuart Ewen. (Basic Books, 1998)
ISBN: 0465061796
Public Relations Writing and Media Techniques, by Dennis L. Wilcox. (Allyn & Bacon, 2004)
ISBN: 020541849X
Public Relations Writing: The Essentials of Style and Format, by Thomas H. Bivins. (NTC/Contemporary Publishing Company, 2004)
ISBN: 0844203513
Guerrilla P.R. : How You Can Wage an Effective Publicity Campaign...Without Going Broke, by Michael Levine. (Collins, 1994)
ISBN: 0887306640
The Publicity Handbook, New Edition : The Inside Scoop from More than 100 Journalists and PR Pros on How to Get Great Publicity Coverage, by David R. Yale, Andrew J. Carothers. (McGraw-Hill; 2 edition, 2001)
ISBN: 0844232424
The Copywriter’s Handbook, Third Edition : A Step-By-Step Guide To Writing Copy That Sells, by Robert W. Bly. (Owl Books, 2006)
ISBN: 0805078045
Bulletproof News Releases: Help at Last for the Publicity Deficient, by Kay Borden. ( Franklin Sarrett Pub; 2nd Rev edition, 2002)
ISBN: 0963747711
Lesly’s Handbook of Public Relations And Communications, by Philip Lesly. (McGraw-Hill, 1998
ISBN: 0844232572
Complete Publicity Plans: How to Create Publicity That Will Spark Media Exposure and Excitement, by Sandra L. Beckwith. (Adams Media Corporation, 2003)
ISBN: 1580627714
Writing Effective News Releases: How to Get Free Publicity for Yourself, Your Business, or Your Organization, by Catherine V. McIntyre. (Piccadilly Books, 1992)
ISBN: 0941599191
Public Relations: Strategies and Tactics, by Dennis L. Wilcox, Glen T. Cameron. (Allyn & Bacon, 2005)
ISBN: 0205449441
Effective Public Relations, by Scott M. Cutlip, Allen H. Center, Glen M. Broom. (Prentice Hall, 1999)
ISBN: 0135412110
The New PR Toolkit: Strategies for Successful Media Relations , by Deirdre Breakenridge, Thomas J. DeLoughry. (Financial Times Prentice Hall, 2003)
ISBN: 0130090255
The Handbook of Strategic Public Relations and Integrated Communications, by Clarke L. Caywood. (McGraw-Hill, 1997)
ISBN: 0786311312
Wooing & Winning Business: The Foolproof Formula for Making Persuasive Business Presentations, by Spring Asher, Wicke Chambers. (Wiley, 1998)
ISBN: 0471253707
How to Prepare, Stage, and Deliver Winning Presentations, by Thomas Leech. (American Management Association, 2004)
ISBN: 0814472311
New Dimensions in Investor Relations: Competing for Capital in the 21st Century, by Bruce W. Marcus, Sherwood Lee Wallace. (Wiley, 1997)
ISBN: 0471141534
101 Ways to Promote Yourself: Tricks Of The Trade For Taking Charge Of Your Own Success, by Raleigh Pinskey. (Avon Books, 1999)
ISBN: 0380810549
Wire Services/Press Release Distribution Services:
PR Newswire - www.prnewswire.com
MediaLink - www.medialink.com
e-releases - www.ereleases.com
Press Release Network - www.pressreleasenetwork.com
24-7 Press Release - www.24-7pressrelease.com
MarketWire - www.marketwire.com
Xpress Press - www.xpresspress.com
BusinessWire - home.businesswire.com
PR Web Press Release Newswire - www.prweb.com
EWorldWire - www.eworldwire.com
PR Leap - www.prleap.com
I-Newswire - www.i-newswire.com
Send2Press - www.send2press.com
WebWire - www.webwire.com
Media Lists/Directories:
Editor & Publisher International Yearbook: The Encyclopedia of the Newspaper Industry (Editor & Publisher, annual).
Yearbook of Experts, Authorities & Spokespersons (Broadcast Interview Source)
Yearbook of Experts, Authorities & Spokespersons Online
Writer’s Market (Writer’s Digest Books)
Media Lists/Software and Labels:
Publicity Builder
Publicity Builder is a collection of public relations software templates (see below) that you can easily edit using Word or your favorite word processor.
Vocus
This web-based software suite helps organizations manage local and global relationships and communications with journalists, analysts, public officials, and other key audiences.
IPressroom
iPressroom provides marketing communications software and services to make it easy for corporate, agency, and non-profit marketers to move their traditional campaigns onto the Net.
Clipping Services:
Burrelles-Luce - www.burrellesluce.com
CustomScoop - www.customscoop.com
MediaTracking.com – www.mediatracking.com
CyberAlert - www.cyberalert.com
Metro Monitor - www.metromonitor.com
Universal Information Services, Inc. - www.universal-info.com
Awards:
Mercury Awards
Honors PR and corporate communications are sponsored by MerComm Inc.
Gold Anvil Award
www.prsa.org/conferences-and-awards/awards/individual-awards/gold-anvil-award
The Gold Anvil is the Society’s highest individual award. It is considered PRSA’s lifetime achievement award and is presented to a public relations practitioner and PRSA member whose accomplishments have made a major contribution to the profession.
Silver Anvil Award
www.prsa.org/conferences-and-awards/awards/anvil-awards
The Silver Anvil, symbolizing the forging of public opinion, is annually awarded to organizations that have successfully addressed a contemporary issue with exemplary professional skill, creativity, and resourcefulness.
The Bronze Anvil Award
www.prsa.org/conferences-and-awards/awards/anvil-awards#ceremony
The Bronze Anvil Awards were created by PRSA in 1969 to recognize outstanding public relations tactics, the individual items or components of programs or campaigns. They are awarded in 50 categories and subcategories.