As a profitable business owner, you must identify your marketplace and then prepare a marketing plan. Given that there are numerous ways to reach your targeted customers and prospects, you'll do best if you explore options designed especially for small businesses.
The articles in this section offer a wealth of information on direct selling, from customer relations and best practices to telemarketing and barter arrangements.
Sales, Customers and Distribution Chains
Small business owners are quick to spout "networking," "customer relationship management" and "marketing channels" when talking sales and distribution strategies. Sometimes, though, they use the buzzwords without fully understanding what these activities entail. The following articles outline a range of tools and techniques in clear, no-nonsense terminology - solid knowledge without the jargon.
Retail Selling - Making a Difference
Consumers demand value for their money, or they are out the door. For the independent business owner, this process starts in-house with a strong customer service action plan - including sales training, customer incentives and effective promotions.
Many business owners count on telemarketing as a permanent fixture in their marketing plans. The articles in this section offer dozens of tactics for designing a telemarketing campaign, setting up a call center and dealing effectively via telephone with customers and clients.